TIP #1 FOR NON-DESIGNERS – A design hack that’ll make you look like a pro in no time!
Life’s busy, right? If juggling a dozen things at once sounds familiar, this tip’s for you:
Use templates!
Here’s why templates are your new best friend:
Just drop in your text
Change up colors to match your vibe
Done! Ready to post without pulling your hair out
Templates are life-savers for social media, presentations, newsletters—you name it!
Check out the examples below: a promo post for a store sale and one for a photographer accepting bookings. I used one of the free sale promotion templates to create the photography post.
Guess what? It only took me 1 minute and 42 seconds to make! But you can see the transformation in less than 7 seconds.
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TIP #2 FOR NON-DESIGNERS - Use Fonts as Your Brand’s “Look” to Help Master Brand Consistency
Wearing multiple hats can make it hard to keep your visuals consistent, but it’s key for building a recognizable brand!
Here’s a simple hack: Choose a color palette (3-5 colors) and two fonts, and stick with them across your:
- social media;
- website; and
- print materials.
Fonts don’t just make words readable—they can add a vibe or personality that acts as part of your brand’s imagery. So pick fonts that feel true to your brand, and they’ll work like visuals to reinforce your style.
TIP #3 FOR NON-DESIGNERS: Visual Hierarchy Basics
Want your posts to grab attention?
Try playing with visual hierarchy – a fancy way of saying, “What do you want your audience to notice first?”
You can guide the viewer’s eye where you want it by making your headlines:
- bigger and bolder;
- adding some breathing room around key elements; and
- using colors that contrast.
Little tricks like these make a big difference in getting your message across!
Check out the example below of one that uses no visual hierarchy and one that does.
These are just three tips provided. I have also created a Design Guide that provides more detail and tips all to help you! What other tips do you want to learn about? Send me an email at inkbluebda@gmail.com.
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